Description
SUMMARY
Instantly.sg is a one stop event photography agency that specialises in custom photo and video booth installations for events and brand campaigns in Singapore. By combining the art of photography and videography with technology, we hope to help brands/event organisers create unforgettable brand experiences for their guests.
KEY HIGHLIGHTS
- Have the most number of services within the industry.
- Some of which is proprietary to us and only provided by us in Singapore.
- We built most of our services in house so they are 100% modular with ability to upgrade / improve.
- Competent core team to support you when you take over the business.
- Featured in SGSME. sg, MoneyFM89.3, Canon, JumpStart media before.
- Worked with established clients such as Apple, DBS, Google, Sephora, LinkedIn before.
- Engaged by clients at overseas events before (For instance, to Manila for Netflix, to Japan for SK2, to Indonesia for Cartier)
- Average about 550 events every year.
- Average revenue per event is $1,131.
- Expanded to Malaysia (Kuala Lumpur) in Year 2018. Possibility to take over the Malaysia entity too can be discussed.
- Huge growth potential. For instance, franchising, going regional etc.
REVENUE
- Year 2015: $215K
- Year 2016: $300K
- Year 2017: $486K
- Year 2018: $667K
- Year 2019: $648K
NUMBER OF EVENTS
- Year 2015: 270
- Year 2016: 419
- Year 2017: 522
- Year 2018: 595
- Year 2019: 573
CLIENTS BREAKDOWN
- 70% corporate clients
- 30% weddings / kids parties
MARKETING CHANNEL
- Strong SEO
- Rank first page for a large number of keywords on Google
- Contribute about 70% of sales
- Word of mouth / Referral
- Contribute about 10% of sales
- Partnership
- With event companies
- Contribute about 20% of sales
EQUIPMENT / INVENTORIES
- At any one time, we are able to run 5 services at the same time
- Because of the flexibility of our system, we can easily scale up if need be by renting equipment
- Current value of assets is estimated at about SGD50K. It includes about 35 cameras, 6 printers, more than 10 computers, system enclosures, office racks etc.
OTHER VALUABLE BUSINESS CONNECTIONS
- Backdrop manufacturer contacts
- Props manfucturer contacts
- Photographer contacts
- Videographer contacts
- Good part timers contacts
- Delivery driver contacts
OPERATING THE BUSINESS
- Competent core team to support you when you take over the business
- Work flow on managing each event
- Owner can take on a consulting role during the transition period too
MANPOWER
- 1 x owner
- 2 x Account Manager
- 1 x Designer
- 1 x Operations Executive
WHO SHOULD BUY THIS BUSINESS
- Event companies who are looking at increasing their product/service range to boost revenue/profit
- Those who wants to have a good side line income. Most events are during weekends.