Business Highlights: Premium organic home goods & lifestyle brand with strong market positioning. FY2024 revenue of SGD2.2M, achieving 40%+ YoY growth and positive EBITDAR. Over 33,000 customers and 55,000+ orders fulfilled to date, with excellent reviews (avg. 4.9⭐). 35%+ returning customer rate, demonstrating strong brand loyalty. Operates through direct-to-consumer e-commerce and 2 profitable retail stores in Singapore, plus early traction in regional markets.
Assets & Strengths: Certified organic product lines with strong sustainability credentials. Well-established omni-channel presence (retail, e-commerce, and international pop-ups). Recognised consumer brand with strong community engagement and growth momentum.
Growth & Expansion: Significant market potential in Singapore (SGD131M bedding market) and Thailand (USD400M+ bedding market). Clear roadmap to triple retail footprint, expand product categories, and grow regional presence. Revenue projected to scale to SGD6–8M by 2027.
Investment Opportunity: SGD500,000 for 12% equity stake. Funds allocated to retail expansion, new product lines, strategic hires, and regional marketing. Ideal opportunity for investors seeking exposure to a high-growth, sustainability-driven consumer brand.
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