Year of Inception: 2016 Annual Revenue: $3.4 million Seller's Discretionary Earnings: $400k Asking Price: SGD $5.8 million Reason for selling: Owner intends to pursue other interest Seller Financing: Yes Prospectus: Yes
Fey Day presents a fitness brand that has been scaling rapidly in the international space. Over the past 6 years, they have established more than 60 outlets in Singapore, Indonesia, Hong Kong, USA and Europe. The business has been profitable and they have been using internal cashflow plus bank loans to fuel their overseas expansion. The revenue comes from consumers that visit their own outlets and franchisee outlets. The resilency of their business is built on several layers:
1. No customer concentration risk 2. Fanchise system reduce their capital outlay 3. Revenue stream coming from different product offerings 4. Revenue from diversified markets (Singapore, Indonesia, Hong Kong, USA and Europe)
They have built their in-house propriety technological system to enhance scalability while improving cost efficiency. This allow them to maintain a lean headcount, while expanding internationally. Given the mass-market price point and unique proposition, they have more than 100,000 registered users. Every month, more than 10,000 unique individuals visit their gyms. Their franchising cost is affordable (compared to other franchisers) and makes it easy for one to achieve a positive ROI. More than 90% of their franchisees run a profitable business in year 2.
What to love about this business?
1. Average Revenue growth of 93% YoY over the past 4 years 2. Technology-enabled global scalability 3. Capable management team 4. Incredible brand equity 5. Potential to penetrate new verticals and revenue stream 6. Resilient cashflow model 7. Highly rated and user-friendly app that promote consumer usage
What are the potential areas to grow this business?
1. Signing up new franchisees in US, Hong Kong, Indonesia and Europe. 2. Launch into new international markets e.g. Australia, Malaysia, Vietnam and Korea. 3. Organizing events for branding and engagement 4. Explore partnership with the fitness and non-fitness verticals 5. Set up another business entity that sells the technology infrastructure. (Technology solution for B2B segement) 6. Provide ancillary offerings in their current gyms
Current headcount: 12
Owner is willing to stay and support the handover transition. (6 to 12 months)
Please contact Mac for more information. Email: mac@feyday.com or WhatsApp +65 8161 0017
Singapore 
