Description
Business Pitch: Authentic Thai Convenience in Singapore
Overview:
This new concept convenience store set to open in Singapore’s River Valley. Inspired by the popular 7-Eleven stores of Thailand, we will brings authentic Thai products, snacks, beverages, and ready-to-eat foods — including exclusive Thai alcohol brands — directly to Singapore customers.
Opportunity:
Singaporeans and expats alike have a growing appetite for authentic international products, especially from Thailand, a top travel destination for Singapore residents. Despite the demand, most Thai snacks and drinks are only available through niche online sellers or occasional imports. We wish fills this gap with a physical store offering the full Thai convenience experience — fast, accessible, and authentic.
Target Market:
Our shop serves all types of customers — local residents, working professionals, tourists, and Thai expatriates living in Singapore. The River Valley area offers high foot traffic from both locals and expats, ensuring strong daily sales.
Competitive Advantage:
Direct import partnerships with Thai distributors
Exclusive selection of 7-Eleven Thailand products unavailable elsewhere in Singapore
Alcohol section featuring famous Thai beverages (e.g., Chang, Leo, SangSom)
Authentic Thai ambience and friendly service
Funding & Returns:
We are seeking up to SGD 350,000 in investment to fund startup costs — renovation, initial inventory, and marketing. Investors can expect sustainable growth within the first year, with profit-sharing or equity participation options available.
Team:
Led by a small, experienced retail team, we combines passion for Thai culture with practical business experience to ensure a smooth and profitable operation.
Vision:
To become Singapore’s most recognized Thai convenience brand — a place where customers can “taste Thailand” any time, right in the heart of Singapore.
Singapore 
