1st Made in Singapore cloud Accounting/ HR/ Inventory All-in-one Software (SAAS). Provide a highly localized easy-to-use digital business management platform to help SMEs in SEA to manage their daily businesses. Bring a different experience of simplicity, usability, automation, and localization to enable users to DIY their accounting, which is expected to disrupt the existing market. Suitable for small business owners and accounting firms to manage clients’ books. Upcoming markets and potential users: Singapore (700K), Malaysia + Indonesia + Thailand (8M) Forecast Annual Recurring Revenue (ARR) is from $800k to $20M in a five-year time.