The business comes fully equipped with high-quality, well-maintained assets essential for daily operations. These include:
Commercial Kitchen Equipment (deep fryers, stainless steel prep tables, exhaust & ventilation system, refrigeration units)
Point of Sale (POS) System with cash register and digital ordering system
Fully Branded Interior & Exterior Signage
Custom Counter & Display Units designed to Super Chicken brand standards
Furniture & Fixtures (seating, lighting, storage racks)
Uniforms, Menu Boards & Marketing Displays
Inventory of Initial Stock (ingredients, packaging, disposables)
Security System (CCTV, alarm)
Facilities
While Super Chicken has established strong brand recognition and operational strength across multiple countries, the business operates in a competitive segment of the food and beverage industry.
Key Competitors Include:
Local Fried Chicken Brands:
Small to mid-sized regional brands offering similar Taiwanese-style or Asian-inspired fried chicken dishes. These may compete on price and local flavor variations.
Global Fast Food Chains:
Well-known international franchises such as KFC, McDonald's, and Jollibee, which attract a broad audience and have significant marketing budgets and real estate presence.
Bubble Tea & Asian Snack Shops:
Shops offering complementary or similar Asian fast food/snacks that appeal to the same demographic, particularly in malls or busy retail areas.
Street Food Vendors & Independent Outlets:
In some markets, hawker stalls and small independent vendors offer similar products at lower prices, though often without the consistency and branding that Super Chicken provides.
New Market Entrants:
As the popularity of Taiwanese fried chicken continues to grow globally, new brands may enter the space, intensifying competition for customer loyalty and prime locations.
Competition
Business Expansion Opportunities & Potential
Super Chicken is ideally positioned for significant growth, both regionally and internationally. With a proven track record of over 600 successful outlets across Taiwan, China, Thailand, and Singapore, the brand has demonstrated its scalability, strong consumer demand, and operational efficiency.
1. Regional Franchise Expansion
There is strong demand for quality, fast, and flavorful Asian street food in many neighboring countries. Super Chicken has high potential to expand through franchising into:
Malaysia, Indonesia, Vietnam, Philippines
Middle East (UAE, Saudi Arabia) due to high appetite for Asian fast food
Australia, Canada, and the UK, especially in cities with large Asian communities
2. Master Franchise Partnerships
Opportunities exist to appoint master franchise partners in key countries, allowing for rapid and locally managed expansion with support from headquarters.
3. New Outlet Formats
The business can expand via different store formats, including:
Mall Kiosks & Food Courts
Grab-and-Go Street Shops
Cloud Kitchens / Delivery-Only Concepts
University, Airport, or Convenience Store Locations
4. Product Line Extensions
Super Chicken can diversify its menu to increase revenue per customer and drive repeat visits. Possibilities include:
Rice meals, sides, and sauces tailored to local tastes
Seasonal or limited-time offers to boost marketing and customer engagement
5. Online & Delivery Channels
Expanding partnerships with major delivery platforms (e.g., Grab, Foodpanda, Uber Eats) and launching a Super Chicken app can enhance digital presence and improve customer convenience and loyalty.
6. Branding & Licensing
The brand could also explore packaged products or frozen foods for retail or supermarket channels, increasing brand reach beyond physical stores.
Expansion Potential
Yes, this is franchise business.
Franchise Fee:
A one-time upfront fee paid by the franchisee to use the Super Chicken brand.
Marketing Fee:
Monthly contribution toward national or regional marketing campaigns.
Franchise Term:
The duration of the franchise agreement.
2 years, renewable upon mutual agreement
Territory Protection:
Exclusive territory rights granted to the franchisee within a defined area.
Training & Support:
Franchisees must complete initial training. Ongoing operational support will be provided.
Store Setup & Design:
Franchisee must follow brand guidelines for store design and layout.
Product Sourcing:
Core ingredients and packaging materials must be purchased from approved suppliers.
Performance Requirements:
Minimum monthly sales or KPIs must be met to maintain the franchise license.
Exit & Transfer Terms:
Franchisee may sell or transfer the franchise with prior written approval from the franchisor.
Franchise
At Super Chicken, we believe in setting our partners up for success. We offer comprehensive support and training to ensure a smooth and confident start to your business.
Initial Training
Comprehensive training program (7–14 days) covering operations, food preparation, hygiene, customer service, and POS usage
Hands-on experience at an existing outlet
Management training for store owners and key staff
Store Setup Support
Assistance with site selection, layout design, and renovation guidance
Full equipment list and sourcing support
Help with initial inventory and stock setup
Ongoing Support
Marketing and promotional support for store launches and seasonal campaigns
Regular visits and check-ins from our operations team
Continuous training updates and new product introductions
Access to our franchise management system and support hotline
We are committed to helping every partner build a profitable and sustainable business with Super Chicken.
Support and Training
Yes, seller financing is available.
Be Your Own Boss, Backed by a Powerful Brand"
Operate your own Super Chicken outlet with the full backing of an experienced brand team, detailed operational guides, and ongoing support.
Seller Financing
Singapore 
