- Boutique Social Media Marketing Agency - 60% Gross Profit Margins - Averaging 20-25k per month in revenue - Retainer based model. Low concentration risk, good average retainer spread across portfolio of clients - Director Salaries $14,000/month - Mix of offshore and local team - No office, very low overhead costs - Only overheads are manpower - offshore and local team - Project manager to manage technicians and clients - Client acquisition through paid advertising channels - image ads, that bring leads straight to whatsapp to discover and close - Relatively low ticket services, ~$1000-$3000/month, dealing with SMEs, so sales cycle is short (time from lead to client) - Easy take over. 2 existing partners, streamlined fulfilment, systems, and SOPs.
If interested, Whatsapp Nick at +65 91006547.
Business Operation
No physical assets. All digital assets.
Facilities
Other marketing agencies in Singapore, offering similar services. To combat this, as a boutique agency we have developed the capabilities to offer a variety of marketing services to our clients, versus most other agencies who only specialise in one. This gives us more flexibility with who we can work with. We also have accrued a significant portfolio that can be used as advertising collaterals to consistently generate leads for this business. We also have the benefit of charging retainers. So once a client has been attained, we have higher autonomy when it comes to longevity and lifetime value that each client brings.
Competition
Go heavy on video creatives and organic content. Establish thought leadership on social media through content and ads to acquire more clients. Invest in our own SEO and run Google Ads - as all this while we have only relied on meta ads for our own methods of lead generation. Consider hiring a local intern or a single marketing executive in house - and dedicate their role to creating content for the agency, and building up the brand organically that way. Alternatively - and this would be the easiest - run more ads. Explore strategic partnerships with existing networks. If you are someone who is well connected, or know others who are, you can always collaborate with other businesses and offer their clients your services, as a white label service - to get more referrals and leads organically to supplement the media buying efforts.
Expansion Potential
- 2 founders and partners - will ensure full and proper facilitation of handover and training - will introduce buyer to internal team, and clients - key senior management (project manager) will stay with new buyer - all other team to stay with new buyer, for easy handover - founders willing to stay as consultants until buyer is 100% comfortable with self managing the business
Support and Training
Marketing, Sales
Background & Skills
Property Information
Rent
Premise Status
0
Lease Term
Completely remote. Up to buyer if they wish to get an office.
Singapore 
