Description
Founded in 2024, this business is a fast-growing and highly profitable e-commerce brand serving the children’s market with a strong direct-to-consumer model. The business has demonstrated exceptional traction, scalability, and advertising efficiency, achieving significant growth through paid media while maintaining healthy margins and low operational complexity.
Over the past 12 months (2025), the business has generated $733K in total revenue and $168K in net profit, driven by strong demand, repeat purchasing behavior, and optimized paid advertising—primarily through Meta. With a solid operational foundation, efficient fulfillment, and proven unit economics, this business represents a compelling acquisition opportunity in a resilient and evergreen niche.
Customer acquisition is primarily driven by paid advertising, supported by optimized product pages, strong conversion rates, and increasing average order values. The brand operates on Shopify, with streamlined processes that allow it to scale efficiently without operational bottlenecks.
With gross margins averaging 67%, and a blended ROAS of 2.55x, the business demonstrates strong profitability and advertising performance. The children’s niche offers consistent demand, repeat purchasing cycles, and long-term customer lifetime value, positioning the brand well for continued growth.
Business Overview
Year Established: 2024
Business Model: E-Commerce (Dropshipping / Supplier-Fulfilled)
Platform: Shopify
Primary Market: Direct-to-Consumer
Primary Traffic Source: Paid Advertising (Meta)
Financial Highlights (TTM – 2025)
Total Revenue: $733K
Net Profit: $168K
Net Profit Margin: 22%
Gross Margin: 67%
Blended ROAS: 2.55x
Growth Highlights
Profitable & Scalable
This business has shown consistent profitability while scaling revenue aggressively. The business maintains strong margins through efficient supplier relationships, optimized pricing, and performance-driven advertising.
Strong Paid Media Performance
The brand relies primarily on Meta Ads, which have been extensively optimized over time. With a warm pixel, strong historical data, and proven creatives, the business benefits from efficient customer acquisition and predictable scaling opportunities.
Evergreen Niche – Children’s Market
The children’s segment is highly resilient, with ongoing demand and frequent repeat purchases as families continuously shop for kids’ needs. This provides long-term stability and strong lifetime value per customer.
Lean Operations
The business operates with low fixed costs and no inventory holding, allowing the owner to focus on growth rather than logistics. Fulfillment is handled directly by suppliers, reducing complexity and risk.
Built to Scale
This is a turnkey acquisition opportunity for a buyer seeking a high-performing, operationally simple e-commerce brand. With strong historical data, scalable ad infrastructure, and growing brand recognition, this is well-positioned for further expansion.
Key growth levers include:
Scaling Meta ad spend using proven campaigns
Expanding product lines within the children’s niche
Introducing additional paid channels (Google, Pinterest, TikTok)
Increasing repeat purchase rate through email and CRM optimization
International expansion and localized advertising
With strong fundamentals already in place, a new owner can focus on growth rather than fixing operational issues.
Singapore 
